CLIENT
Taxfix
PROJECT
Taxfix Rebrand
AGENCY
Kallan & Co
ACHIEVEMENTS

Don't talk money.

Sing it.

Taxfix is a fintech on a mission to 'fix finance for all'. It designs tools that make money fit around real life, instead of the other way round.

It needed a rebrand to take it from disruptor to leader, and I was brought in to lead the tone of voice.

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Results.

"We couldn't be more delighted with the rebranding journey led by Kallan. Their approach was not just about design; it was a holistic strategy that cleverly wove together product and brand elements, resulting in a cohesive and compelling identity."
Claire Davidson, VP of Brand at Taxfix
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We rebranded Helsinki with local voices.

Copywriting
Creative direction
Branding

Verv blurs gender boundaries, so we blurred typographic boundaries in this window display.

Creative direction
Art direction
Graphic design
Self-started