Hello, I'm


I freelance as a creative director and copywriter and art director and designer.

For ten years, I've been collaborating with agencies, direct clients and creative partners. Slotting into teams as well as leading my own projects, mentoring young creatives and teaching at universities.

I turn my hand to whatever needs doing at any stage of a creative thing – even when you don't know what it is yet. A blank sheet. Focusing an existing project. Pushing a concept to its widest (or weirdest). And creating and honing final wording, imagery and live assets.

Though I'm an all-rounder, my work has common themes: clarity, play, and visions of aspirational sustainable futures.

Oh, and I’m v friendly 👋

Brand experience
YouTube Shorts
Choose Love
John Lewis
We Are Ocean
The Design Museum
Helsinki City
Agency experience
Media Monks
Stink Studios
Design Bridge
We Are Social
MA Design for Sustainable Futures & Social Innovation.
1st degree hons. 2021. University of the Arts London.

BA Kreativ Kommunikation.
1st degree hons. 2013. Danmark’s Medie-og-Journalisthøjskole.

What my colleagues say.

“Straight off the bat, Pete wowed everyone with his approach to creative briefs. His clever articulation of the idea and insightful additions to creative strategy helped shape concepts and win over clients as well as our partner agency creatives (no mean feat!)”
— Monique Bissell, Creative Director, Design Bridge
“Pete is a smart, dedicated, modern creative. His broad range of skills enable him to adapt to a wide variety of briefs. Pete is a great person to have in the office, with a positive attitude and charm that lifts the tone of those he works with.”
— Cameron Temple, Executive Creative Director, Stink Studios

Got a project?

I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and let's talk.

Email address
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