I lead and deliver boundary-pushing creative projects for global brands, startups and causes. Sticky ideas. Hard-working art direction. Copy that bangs.
My clients describe me as multi-talented, highly conceptual and action-orientated. A safe pair of hands, who can lead teams and shape briefs into clear strategies and compelling visions. See what my clients say.
With an MA in Design for Sustainable Futures & Social Innovation, and 11 years experience in agencies and startups, I apply rigour, curiosity and strategic purpose to every project. If you need a trusted creative to drive your project forward, please get in touch – let's chat.
I studied an MA in Design for Social Innovation and Sustainable Futures at UAL. I focus on hedonistic sustainability: making climate comms appealing instead of dull or disastery — less hessian, more Tesla.
In my major project, Thank You for Cycling, I applied design thinking to help Londoners start cycling for transport. This led me to raise seed funding then launch and operate a startup called Everyday Bikes. You can read the project report here.
I’m a founding member of Creatives for Climate Brighton and Creatives Run Brighton and also a member of Clean Creatives.
For the past two years, I have been lucky to be invited by the University of Brighton to lead a film-making class with product design students. Over about 10 classes, we develop the students' designs and consider how best to communicate them in social ads and portfolios. I have also guest-lectured at UAL and mentored up-and-coming creatives with Livity.
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© Pete Ashworth 2025