I'm an experienced multi-disciplinary creative, able to lead projects as well as get hands on writing copy and art directing. Both a big thinker and a safe pair of hands.
My work so far includes advertising, branding, innovation design and launching Everyday Bikes. I’ve been working in the creative industries for ten years and I also mentor young creatives and guest-lecture at The University of Brighton and UAL. I’m entrepreneurial, playful and friendly 👋
I specialise in making zzzzustainability less boring and more desirable. Sustainability is seen as sacrifice. Less. It should be about abundance. More. Life's incredible — let’s keep doing it.
I developed my thesis on win-win sustainability during my MA in Design for Social Innovation and Sustainable Futures. Take a look at my climate projects here.
“5 stars, would hire again. Pete is a multi talented, digital first, creative hybrid who is very capable of taking something and just running with it. He was brought onboard when we were just entering pre-production on a project that was only a vague idea at the time. From that Pete managed to shape it into a tight creative idea, beautifully art directed, with crafted headlines and a narrative that brought home the strategy."
“Straight off the bat, Pete wowed everyone with his approach to creative briefs. His clever articulation of the idea and insightful additions to creative strategy helped shape concepts and win over clients as well as our partner agency creatives (no mean feat!)”
“Pete is the real deal. He's a highly conceptual creative that doubles as both an art director and a copywriter. And he's genuinely very good at wearing both hats.”
“Pete is a smart, dedicated, modern creative. His broad range of skills enable him to adapt to a wide variety of briefs. Pete is a great person to have in the office, with a positive attitude and charm that lifts the tone of those he works with.”
I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and let's talk.
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© Pete Ashworth 2024