CLIENT

Pyth

PROJECT

Pyth

AGENCY

Thumbcorp

ACHIEVEMENTS

MY ROLE

Copy Lead

SKILLS

Branding

Copywriting

Creative direction

An evolved brand, but still Pyth from the

Blockchain.

I led the verbal rebrand for this Web3 fintech, to cut through the crypto bluster with expertise, vision and charisma.

Pyth provides reliable real-time price data to power billions in trading volume. It was established inside the DeFi bubble (that’s the crypto world to you and me) – the next step in the company's growth would be adoption from traditional institutions.

Going mainstream meant a repositioning and a brave evolution, which we co-designed with internal stakeholders, while staying true to the passionate community who’d supported the brand to this point.

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Results

Pyth's transformation has helped secure mainstream partnerships, including with Revolut and a historic collaboration with the US Department of Commerce. This made the DOC the first US government agency to publish verified economic data across blockchain networks. Pyth was recognised during the first Joint Roundtable in 14 years between the SEC (Securities and Exchange Commission) and CFTC (Commodity Futures Trading Commission). Pyth is a cornerstone in the new world financial order, bridging traditional finance and DeFi.

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“Before working with Thumbcorp, our brand was a hodgepodge Frankenstein. Their rigorous discovery process led to an epiphany moment that gave us immediate clarity and real conviction, completely reframing how we communicate. The level of care, expertise and creativity Thumbcorp’s team brought to the table was crucial in moving us to a mature, institutional brand with a campaign that’s given us genuine cut-through. Thumbcorp didn't just deliver a deck; they provided a source of truth that has trickled into our behavior and culture.”

Michael Powell, Head of Marketing, Pyth

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ACHIEVEMENTS

MY ROLE

SKILLS

An evolved brand, but still Pyth from the

Blockchain.

Results

Michael Powell, Head of Marketing, Pyth

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