Helping trains run
On time.
Govia Thameslink Railway asked us to show passengers how they can help trains run on time. Since most see punctuality as the operator’s responsibility, we had to tread carefully.
We cracked this by using the passengers' voice in our headlines – allowing us to talk about problem behaviour without sounding overly authoritative. The art direction, playfully illustrating passengers’ exclamations, took it another step.
The result is a series of posters and animated stories that make a sensitive topic friendly and even enjoyable. Years later, they're still in use.
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