CLIENT
YOOX
PROJECT
World's Most Exclusive Collection
AGENCY
Stink Studios
ACHIEVEMENTS
CANNES LIONS Silver, Art Direction. CANNES LIONS Bronze, Use of Social Platforms.

Beautiful

Destruction.

With luxury online retailer, YOOX, we made these one-off designer pieces available only in YouTube pre-rolls. It's buy now... or never, since you're never served the same ad twice.

We played up this exclusivity with a factory of beautiful and bonkers machines, destroying the products unless you click in time. Delicious to watch, but disastrous for those gorgeous D&Gs.

No items found.
No items found.

We developed a series of animated templates delivering hundreds of products across four markets, USA, Japan, Korea and Italy. Everything has been designed with YouTube best practice in mind. We used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few, precious pre-roll seconds.

No items found.

View another

Original concept

project:

To announce industry-shaking news from EE, we flooded feeds with memes, more memes, and creator-led films.

Social media
Original concept
Copywriting
Art direction
Pete's fav.

We used expressive typography to help trains run on time.

Art direction
Copywriting
Original concept
Pete's fav.

Got a project?

I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and I'll get back to you promptly.

Name
Email address
Message
Message sent ✔

Something went wrong. Please email pete.ashworth@me.com.