CLIENT
Halifax
PROJECT
Halifax Investments
AGENCY
Ogilvy
ACHIEVEMENTS

Investing without the

Limousines.

Many people feel like investing is not for people like them – they think it's for richer, older, more confident and knowledgeable people. It can conjure up images of Wall Street, caviar and co-ordinated suits.

But Halifax's Ready Made Investments tool makes investing much more accessible to much more people.

This campaign shows people what investing is, by showing them what it’s not, in a way that’s perfect for social media: eye-catching nostalgia, a touch of humour, and a simple meme structure that's quick and easy to produce.

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Results.

The campaign was an innovative yet low-risk approach for Halifax. Its success encouraged the brand to allow Ogilvy to create even more customer-centric, even more effective work going forward.

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