Gen AI + LED wall.

Ballantine’s needed a suite of films, to connect with diverse Polish people on four themes. This meant lots of locations and extras, which weren't in the budget.

So we worked with AI artist Billy Boman to create thousands of bespoke photo-real backgrounds, and hired a studio with a huge LED wall. We dressed the mid-ground and foreground with real art department and talent.

In just 2 days we shot in 15 locations (*cough* 1 studio) and shot the four films the client needed.

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We created hundreds of iterations for each scene, to get exactly the look we wanted. Every detail was dreamt up, described and generated. We took our audience to a mountain cabin, a techno club, their grandma's house and many more locations, without leaving Warsaw.

Working with local talent, we made sure every scene in every film is filled with cultural references you know if you grew up in Poland. References included USSR furniture, modern Warsaw buses, traditional dances and hot-right-now fashion designers.