Bringing the seas
To the cities.
Most of us know the ocean is in poor-health. But most of us also live in cities where the ocean feels like a different world. What if we could drop the ocean into a conversation we Brits have every day? The weather.
It rains 133 days a year in the UK. Lots of that water comes from the sea. Could we use our rainy days to get landlocked Brits feeling more connected to the ocean?
We hooked digital billboards up to a weather API so that, when it rained, they showed sea creatures dangling rainclouds over the heads of passersby.