A Freddo or a future?
Kids can't buy chocolate without packaging that's complicating their future (except Smarties, Fruit Pastilles & Munchies — well done, Smarties, Fruit Pastilles & Munchies! We can't buy their fruit and veg without packaging that tells us it's “Not yet recycled ☹”.
This project began as an exploration into one of The UN's Sustainable Development Goals — SDG 12, “Responsible Consumption and Production". Producers and stockists say plastic packaging is about providing consumers with plenty of choice. But these images leave us asking, what choice? We shop at the local supermarket — the one with the 43% market share — and we can only choose the options on the shelves. Sustainable packaging needs to be offered as a mainstream choice.