Start anything.

Start Short.

I oversaw copy and art direction in the delivery of these films to launch YouTube Shorts.

You can learn to do anything on YouTube – it's the home of elite creators with high production value – but that high bar is a big barrier when you're just starting out as a creator. Enter YouTube Shorts – quick, imperfect, experimental content. The place to start something, whatever it is.

We launched high-energy edits of real Shorts content, stitched back-to-back around a particular interest like gaming and music to target an audience. Though the themes were broad, we made sure the clips we selected were specific and therefore authentic, relatable and wise to the culture.

The films are driven by a copy construct that's simple but characterful, and the motion design helps strike an aesthetic balance between WIP and premium polish. Alongside the edits, we heroed some 6s Shorts that, honestly, just say everything.