YOOX: World’s Most Exclusive Collection
February 2018

 

 

BEAUTIFUL

A designer fashion collection shown one item at a time using unique Youtube pre-roll ads. You're never served the same ad twice. So it's buy now... or never.

To ramp up this exclusivity, we dreamt up a series of destruction machines—delicious to look at, but disastrous for those gorgeous D&Gs.

Each item is placed in the scene in post production using Stink’s RITA (Render in the Air) technology. There’s no way to search for the items on the website and, with some clever retargeting, no way to be served the same ad again. Click now, or the bag gets it...

My role

Creative


Agency

Stink Studios

Credit

Creative — Miriam Patience, Kiko Seiz, Google Zoo
Creative director — Cameron Temple
Producer — Tim Last
3D — Peter Tarka
Production — JVG

 

 

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