A CINEMA BUFF IN YOUR POCKET


Whatson knows everything about movies playing near you. He'd be really annoying if he was human. But he isn't. He's a Messenger bot.

Just type his name whenever you're wondering what's on at the local cinema, or where's the nearest screen showing that new film you're psyched about.

User Interaction

Take a look at the screen recording video below. Copy was kept short and snappy for the messaging interface, and we used a numbering system for user responses. Because there were so many films or cinemas to choose from at each point, in this case simply tapping a number and hitting send proved faster and easier to interact with than Messenger's built in horizontal scroll buttons or carousel.

My role

Creative, art direction, copywriting, UX

 

Agency

Impero

Credit

Design — Romain Briaux, Andres Clerc
Bot development — Jacopo Daeli
Website development — Pedro Valentim
Art Direction — Michael Scantlebury, Pete Ashworth
Creative Direction — Michael Scantlebury

 

 

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