Victor: Quarterly Flight Logs
October 2017

 

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE IT’S UBER FOR

 

Victor are a modern private charter service. A couple of taps is all it takes to reserve a jet—from two-seaters to 757s and everything in between.

 

The challenge

The company wanted to present personal data back to passengers in a film emailed to them each quarter. The challenge was to turn this data into an interesting and impactful narrative for a film.

 

Quarterly flight logs

We treated in a way that felt relevant to the Victor service. A flight log is an official record of events during a flight. Victor Quarterly Flight Logs build on this idea to create bespoke, cinematic data-stories for flyers to sit back and enjoy at their leisure.

Our script + their data

We wrote a modular script, designed for data from individual passengers to be automatically and seamlessly slotted in. No two films are the same.

We selected the most inspiring data (e.g. destinations visited, distance travelled, airtime and time saved vs. commercial) and gave them context. This packaged a client's data as memorable social collateral for dinner discussions, pre-meeting small-talk and humblebrags.

The tone is confident, intelligent and on a level with Victor clients. Copy is kept concise, allowing for a pacy and impactful edit.

Art Direction

Super wide aerial footage gives the majestic feeling of jetting through the air. We integrated the typography into the footage, revealed behind mountains and reflected on lakes. With all copy dynamic and personalised to the individual viewer, this means that each shot is bespoke and unique, leaving the viewer wondering 'how did they do that?'.

Polished graphic details are are inspired by Victor’s editorial layouts. Contrasting type sizes, chapter markers, graphic data visualisations and iconography. Every frame was designed to be a screenshot worth sharing.

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A tight budget meant that all footage had to be stock. I worked closely with the motion team to achieve an elegant art direction despite this. We searched high and low and adopted a very flexible approach to pre-production to make this work, using CGI only where necessary.

Location imagery was the biggest challenge as Victor serve over 10,000 destinations. We collated a bank of stunning aerial images for the 60 most common cities (from Victor's dataset). Those outisde the top 60 fallback to a secondary bank of images per country.

My role

Creative, art direction, script


Agency

Stink Studios

 

Credit

Creative — Duncan Temple, Kiko Seiz, Pete Ashworth
Script — Duncan Templ & Pete Ashworth
Edit, 3D & CGI — Tim Gardiner & Robin Barnes
Creative Director — Cameron Temple
Producer — Tim Last
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