The campaign began with the goal to use Britain’s 133 days of annual rainfall to get us all thinking about the ocean more often – even if we don’t live near the coast.
We developed this idea into a competition entry and won £100k worth of free billboard space. For two weeks in April, sea creatures dangled rainclouds over the roads and highstreets of London, Manchester, Birmingham, Edinburgh and Newcastle.
Caring for our planet needs to be engaging. This campaign wins smiles and attention with its playful, surreal imagery, and makes it personal with the smarts of live weather data.
The result is an indelible connection between the feeling of raindrops and thoughts for the ocean in the minds of thousands of passersby on five high streets up and down the country.
A PROJECT BY WE ARE OCEAN X GLIMPSE
We Are Ocean is a collective of marine NGO’s and organisations motivated by a healthy ocean who are seeking to raise ocean literacy in UK culture.
Glimpse are a collective of people from the creative industries using their skills to do good. We affect positive change by offering glimpses of what tomorrow could look like.