The Sea Is The Sky
FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE BRINGING THE SEA TO THE

 

The Sea Is The Sky is a nationwide campaign that uses Britain’s wet weather to improve our ocean literacy (aka: our understanding of how the ocean affects us, and how we affect it).

‘Out of sight,
out of mind.’

Client survey of 250 people

This was the key insight behind the campaign. Most of us know the ocean is in trouble. But most of us live in cities, where the ocean can feel like a different world.

Birmingham, April 2019: a narwhal swims through the sky on billboards triggered by live wet weather data. In total, the campaign reached 89 billboards.

 

 

The campaign began with the goal to use Britain’s 133 days of annual rainfall to get us all thinking about the ocean more often – even if we don’t live near the coast.

We developed this idea into a competition entry and won £100k worth of free billboard space. For two weeks in April, sea creatures dangled rainclouds over the roads and highstreets of London, Manchester, Birmingham, Edinburgh and Newcastle.

Caring for our planet needs to be engaging. This campaign wins smiles and attention with its playful, surreal imagery, and makes it personal with the smarts of live weather data.

The result is an indelible connection between the feeling of raindrops and thoughts for the ocean in the minds of thousands of passersby on five high streets up and down the country.

Online content adds depth to the campaign through factoids designed to be captivating and digestible.

 

A PROJECT BY WE ARE OCEAN X GLIMPSE

We Are Ocean is a collective of marine NGO’s and organisations motivated by a healthy ocean who are seeking to raise ocean literacy in UK culture.

Glimpse are a collective of people from the creative industries using their skills to do good. We affect positive change by offering glimpses of what tomorrow could look like.

My Role

Concept, art direction, copywriting, design, motion design

 

Agency

Glimpse

 

 

Credit

Illustration — Andrea Popyordanova
Animation — Charlotte Temple
Concept and copywriting — Dan Burgess, Matt Weatherall and Stephen King
Production company — DOOH.com
Media space — Awarded as winner of Ocean Outdoor competition

 

 

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