Beefeater wanted to inspire consumers to use gin for more than just the humble G&T. With every other spirit brand out there doing similar things, we went a different route: Shakercam.
These 15-second films showcase classic gin cocktails in an unexpected, visually-striking and unique style, highlighting the quality ingredients and leaving viewers thirsty.
BEHIND THE SCENES
After initial attempts at attaching a GoPro to a Boston (glass) shaker, I discovered my dream had come true: I had the perfect opportunity to experiment with 3D printing. We made a couple of prototypes and finally settled on this design. It's ugly as sin but, in this case, form definitely follows function!
Shakercam is regularly the best-performing content on the brand's Instagram, playing a key part in growing their following from scratch. Spurred on by the success of the first series, the brand team commissioned a second as soon as we'd posted them all.