Beefeater: Shakercam

January 2016

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE SHAKING THE


Beefeater wanted to inspire consumers to use gin for more than just the humble G&T. With every other spirit brand out there doing similar things, we went a different route: Shakercam.

These 15-second films showcase classic gin cocktails in an unexpected, visually-striking and unique style, highlighting the quality ingredients and leaving viewers thirsty.

BEHIND THE SCENES

After initial attempts at attaching a GoPro to a Boston (glass) shaker, I discovered my dream had come true: I had the perfect opportunity to experiment with 3D printing. We made a couple of prototypes and finally settled on this design. It's ugly as sin but, in this case, form definitely follows function!

Results

Shakercam is regularly the best-performing content on the brand's Instagram, playing a key part in growing their following from scratch. Spurred on by the success of the first series, the brand team commissioned a second as soon as we'd posted them all.

 

 

 

My role

Creative, Art direction, Assistant Director

 

Agency

Impero

Credit

Animation & 3D rendering — Romain Briaux
Creative — Peter Isaacs & Pete Ashworth
Art Direction — Ade Chong, Michael Scantlebury, Pete Ashworth
Creative Direction — Michael Scantlebury

http://www.thedreampainter.com hermes replica http://www.simondeli.com http://www.weeklyleak.com replica handbags hermes replica http://www.transglobalcm.com hermes replica https://www.9replicabag.com replica bags replica handbags http://www.fasc.net replica hermes hermes replica iphone cases cheap jewelry wholesale jewelry sex toys cheap sex toys human hair wigs cheap nfl jerseys cheap jerseys hermes replica replica hermes http://www.gretel-killeen.com http://www.replicaaa.com replica handbags cheap canada goose