Ray-Ban: Personal Shopper
October 2017

 

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE ONLINE + IN-STORE

Online, Ray-Ban Remix has always been an incredible customisation service, but it asks a lot of the user. In store, experts guide you through the process.

A Facebook Messenger bot can bring the easy try-on and knowledgeable staff of Ray-Ban stores to the convenience of online shopping.

Virtual Try-on

Glasses are a definite try-before-you-buy product. We leveraged Ray-Ban’s existing Virtual Try-On technology as an iframe within the Messenger app.

Users send one short video of all sides of their face, and the bot uses this to show them frames from different angles on their face. From here, it’s just two taps to ask a friend what they think.

Smart Recommendations

Personal Shopper goes a step further, using image analysis to recommend frames to suit the user’s face shape and remove the daunting ‘blank page’ feeling. As conversation continues, the bot learns what the user likes, to make smart recommendations.

TONE OF VOICE

The best way to tell if you like a pair is to try them on, so we begin by letting the glasses do the talking. Short, punchy multiple choice questions give the conversation personality and help Personal Shopper find frames the shopper likes.

When the user shows an interest in a particular style, then Personal Shopper offers more detail about the style’s heritage, quality materials and Ray-Ban’s brand story as an opt-in.

Sharing and Purchase built in

Messenger is designed to share things with friends. Putting our product here makes it super quick and easy to get a friend’s opinion.

Full payment functionality is also now baked into Messenger, so customers can buy their chosen glasses without leaving the app.

The Personal Shopper bot lets Ray-Ban tap into private conversations (dark social) in a natural way, on a platform used by more than a billion people every day.

My role

Creative, art direction, copywriting


Agency

Stink Studios

Credit

Creative — Aleks Wnuk, Kiko Seiz, Pete Ashworth
Creative Director — Cameron Temple
Producer — Ale Pula, Vinesh Shah

 

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