How many times did you eat lunch at your desk this week?
This campaign champions the lunch break worth making time for, encouraging the Great British office worker to end the #SadDeskLunch trend and make lunchtimes great again.
How it worked
People sent us a photo of their sad desk lunch, and we'd liven it up with illustrator, Jose Mendez. We'd also send across a selection box of popchips in time for tomorrow's lunchtime. Our influencer strategy included Heat magazine and foodie Instagrammers, ensuring we reached people at the right time and the right place.
52% of the UK's office-workers regularly eat lunch at their desk. The#PopMyLunch campaign was designed for these people.
The campaign reached 1.2 million office workers, smashing our KPI of 500,000, and we personally added smiles to scores of people's lunches.