Popchips: PopMyLunch
January 2016
FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE WE NEED TO TALK ABOUT


How many times did you eat lunch at your desk this week?

This campaign champions the lunch break worth making time for, encouraging the Great British office worker to end the #SadDeskLunch trend and make lunchtimes great again.

How it worked

People sent us a photo of their sad desk lunch, and we'd liven it up with illustrator, Jose Mendez. We'd also send across a selection box of popchips in time for tomorrow's lunchtime. Our influencer strategy included Heat magazine and foodie Instagrammers, ensuring we reached people at the right time and the right place.

52% of the UK's office-workers regularly eat lunch at their desk. The#PopMyLunch campaign was designed for these people.
RESULTS


The campaign reached 1.2 million office workers, smashing our KPI of 500,000, and we personally added smiles to scores of people's lunches.

isoiso

My role

Creative, art direction, community management, account & project management

 

Agency

Impero

Credit

Concept — Geoff Desremeaux, Pete Ashworth
Illustration — Jose Miguel Mendez
Art Direction — Pete Ashworth
Creative Director — Michael Scantlebury
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