Everyone knows that under their mattress lives a monster.
For Christmas 2017, John Lewis, adam&eveDDB and Michel Gondry made a film that introduced the nation to one such monster in particular: Moz, and his little-boy best friend.
Alongside this, it was our job to concept and build an online monster-maker that would introduce all the other children in Britain to their own under-the-bed best buddy.
We designed a journey that let little ones discover their new pal bit by bit.
Use your finger as a torch to find your monster's shadow. Stroke the fur to change its colour. Scribble some markings. Shout into the mic to make your monster grin a great grin and, finally, choose your monster's unique fart sound and choreograph its dancefloor shapes.