Google: Path to Purchase
FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE THE POWER OF

Our hair seems to do what it wants, and our stomachs have a mind of their own. Taming these often involves Google Search.

I wrote the concept and original scripts for these two B2B films, showing snacking and haircare brands why it pays to advertise on Google. The agency and client then developed the scripts and produced these films.

Original scripts

My role

Creative, Copywriting

 

Agency

Across the Pond

 

Credit

Production — Across the Pond
Final script — Across the pond
Creative Directors — Jim de Zoite & Alex Hill
Director — Rohit Lyer

 

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