Choose Love

December 2017 & 2018

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE £1.4M OF GIFTS FOR

 

Choose Love is a project that makes helping refugees irresistible.

A slick e-commerce site and two physical stores, in the heart of London and New York, sell items that are needed right now by refugees in camps around the world.

The stores are beautiful and inviting, with a shopping experience designed to be simple and pleasurable. This is a fresh approach for the charity sector, re-appropriating for a good cause that warm feeling we get when we walk into an Apple store or a Soho boutique. And it's working. Other charities are now following suit.

Products include warm clothes, cooking supplies, psychological support and dictionaries. The stores opened from Black Friday to Christmas Eve, earning £1.4M in 2018 on top of £750,000 in 2017.

Forbes: 'How Choose Love Made Charity Credible Again'

The Drum 'How the advertising industry can help'

A PROJECT BY GLIMPSE x HELP REFUGEES

Help Refugees are a UK charity that started with a goal to raise £1000 and fill a van full of warm clothes to take to Callais. Three years later, their intiatives supporting over 80 projects are world famous.

Glimpse are a collective of people from the creative industries using their skills to do good. We affect positive change by offering glimpses of what tomorrow could look like.

My Role

Creative, artwork, shopfit

 

Agency

Glimpse

 

Credit

Concept — James Turner and Zac Schwarz, co-founders, Glimpse
Creative development — Many glimpse members
Design — Daria Lanz, Mike Andrews
Lead dev — Rui Ramos
Lots of other things — Lots of other people

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