Bridgestone: No Matter What
August – December 2016

 

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE KEEPING YOU ON TRACK

 

During this contract I was lucky enough to work with the International Olympic Committee to help create a series of films for Bridgestone tyres. I was brought in to art direct the stories of seven Olympic athletes on their journey to greatness.

The art direction contrasts podium glory with the obsession, pain and flat determination it took to get there. We cut gritty, desaturated, downtrodden scenes of struggle and training with IOC footage inside the bright stadiums where their luck (if you want to call it luck) changed, and golden celebratory slo-mos of our athletes performing at the top of their game.

My role

Art director


Agency

We Are Fearless

 

 

Credit

Creative — Lee Kozlowski & Pete Ashworth
Script — Lee Kozlowski, Lindsey De Beer
Production — Stamp Productions, Fraction Bros
Creative director — Arch Sullivan

 

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