Boremouth

Unfinished, 2014

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE A GRASS GROWING C

 

This interactive story was an internal project at my first agency, six years ago. It was conceived to show how we can find the interesting in absolutely everything.

On Thegg Farm, in the village of Boremouth, the annual grass growing race is about to begin. A snoresome opening precludes, on-click, armed robbery, arson and the mystery of Nick Thegg's missing leg.

It's basically papercut Midsomer Murders for the Internet.

ABOUT THE PROJECT

Intended as self-promotion for digital agency Impero, Boremouth is about translating something very boring (like an internal brand proposition) into something much more fun.

With the last 10% push I believe this project could have been really interesting, unfortunately resources simply weren't available for side-projects at the time. But Boremouth is something we are proud of, finished or not.

WORK IN PROGRESS

Click below to visit the staging site. Note: UI and voice narration are placeholder!

LEARNINGS

There were a lot of firsts for me on this project, all great fun, which is why it's included in this selection of work. Of all the lessons learned the biggest was definitely scope.

My Role

Concept, art direction, modelling & set design, copywriting, visual and UX design, photography 

  

 

Agency

Impero

Credit

Design — Carlota Marcos, Ana Serro, Pete Ashworth
Paper-cut models — Carlota Marcos, Ana Serro, Ade Chong, Pete Ashworth
Lead dev — Pedro Valentim
Dev — Tom Hardman
Art Direction — Pete Ashworth, Ade Chong
Creative direction — Michael Scantlebury
Special thanks — Paul Scantlebury, Seamus Ryan Photography

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