Beefeater can be found in any bar across the world. That's brilliant for business, but bad for premium brand credentials.
These films were made to show that, despite its scale, every drop of Beefeater is in fact made by just two people, Keith and William — and all by hand — to make sure the next generation of gin drinkers who are just discovering their tastes, knows that Beefeater is a quality spirit handmade with pride in London.
"What I love about gin distilling is there are no shortcuts."
Desmond Payne, Master Distiller