Babylon Health

September 2019

FILM THE AGENCY’S CREATIVE THE AGENCY’S CREATIVE VIDEO-CALL

 

Adulting is boring. Registering with a GP is low on the priority list for the 400,000 new students off to UK universities each year.

But moving home means moving doctor, making students a great opportunity for new sign-ups to Babylon GP at Hand — a mobile NHS service.

This campaign uses lively, modern illustrations from Playmetric and clear headlines to show students how Babylon’s service — free, immediate and 24/7 — lets them fit the doctor in between deadlines, drum and bass. (Or K-Pop or, like, whatever).

The campaign was launched at the start of term on DOOH screens and table tops in Student Unions, as well as on Instagram, Facebook and Spotify.

 

 

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My Role

Art direction, copywriting

 

Agency

Livity

 

Credit

Concept — Livity
Illustrations — Playmetric
Creative Director — James Hogwood

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