Adulting is boring. Registering with a GP is low on the priority list for the 400,000 new students off to UK universities each year.
But moving home means moving doctor, making students a great opportunity for new sign-ups to Babylon GP at Hand — a mobile NHS service.
This campaign uses lively, modern illustrations from Playmetric and clear headlines to show students how Babylon’s service — free, immediate and 24/7 — lets them fit the doctor in between deadlines, drum and bass. (Or K-Pop or, like, whatever).