30% Discount for bike brands
Who runs the world?
Nike got us running.
Netflix got us streaming.
And Ford got us driving - when all we wanted was a faster horse.
Bike brands, you can get us cycling.
I know how to make people care and get their attention in the first place, through ideas that stand out and fit the zeitgeist.
Having spent two years in Copenhagen, I am more aware than most of exactly how our culture needs to change for cycling to become the default mode of transport.
When that happens, not only will our city be a better, healthier place to live, but you will have a lot more customers.
Could we speed that up?